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Save 20% on Apex Lux Vinyl — Professionally Installed

The DDC Apex Lux collection brings architectural, designer-grade luxury vinyl to your home — and right now you save 20% on the product when it's installed by Simple Flooring's certified crew.

20% off all 10 Apex Lux colors
Written estimate before we start
Free in-home consultation
1,500+ projects completed across Chicagoland
Certified installers, fully handled
Most rooms installed in days, not weeks

Claim My 20% Off

The 20% discount applies to the Apex Lux product. Installation and required materials are priced separately and are still needed. Offer valid on installed orders only by July 31, 2026.

What Our Clients Say

Meet Apex Lux: Architectural Opulence, Built to Last

Inspired by high fashion and bold, forward-looking architecture, Apex Lux carries a confident, elevated style. Its clean lines and polished finishes nod to modern city skylines, while the fine detailing lends a timeless luxury feel to any room.

But it's more than good looks: Apex Lux is engineered luxury vinyl — a durable, waterproof, multi-layer plank made to stand up to real, everyday life, from pets and kids to spills and high-traffic rooms, all while staying comfortable underfoot.

Waterproof

worry-free in kitchens, baths, and basements

20 mil wear layer

built to resist scratches, dents, and daily wear

UV-resistant finish

color holds up to sunlight

Pet- & family-friendly

stands up to active households

Enhanced bevel, wood-look plank

large 59" × 9" planks for a premium look

Comfortable underfoot

softer and warmer than tile or stone

10 Colors. All 20% Off.

Pebble Beech

AL6501

Flagstone

AL6502

Pearl Shell

AL6503

Pale Gorge

AL6504

Grey Stone

AL6505

Crystal Lake

AL6506

Brooklyn

AL6507

Graphite

AL6508

Brown Stone

AL6509

Bronx

AL6510

Not sure which color fits your space? Our team brings samples to you during your free in-home consultation.

Get My Free Estimate

Your Offer, Explained Simply

What you save on

20% off the Apex Lux flooring product, on any of the 10 colors.

What's still required

Professional installation and the necessary installation materials billed at standard rates. The Apex Lux product can't be purchased separately from installation.

What you get

A premium, fully installed luxury-vinyl floor — handled start to finish, backed by warranty.

About Us

Simple Flooring is a family-run installation company serving Chicago and the surrounding suburbs.

Our promise is right there in the name: keep it simple. One in-house team manages your whole project, the pricing is honest and upfront, and we stand behind every job.

Exceptional Flooring in Real Homes

How We Make Flooring Easy

In-Home Consultations & Custom Solutions:

Skip the showroom trip. Our specialists bring the luxury vinyl samples to your door, so you can see exactly how each color and finish reads in your own rooms, against your own walls, in your own light. We listen first, answer every question, and help you land on a floor that fits both your lifestyle and your budget.

Certified Installers & Hassle-Free Process:

One certified crew handles the whole project — from the first measurement to the final cleanup. We move the furniture, prep the space, install your floors, and haul everything away when we're done. No juggling contractors, no chasing details: we take care of it all so you don't have to.

Honest Pricing:

Before any work starts, you get a clear, written estimate — no surprise charges, no hidden fees. The price we quote is the price you pay, full stop. Book your installation now and save 20% on the luxury vinyl product as part of the job. Flexible 0% interest financing options available.

Fast Turnaround & Comprehensive Warranty:

Most home projects are finished in a matter of days. We work efficiently to keep disruption to your routine to a minimum — without ever cutting corners on quality. And every job is backed by a full warranty on both the product and the labor, so your investment is protected long after we leave.

Get My Free Estimate

Our Simple 5-Step Process

We believe in making the whole process as smooth and stress-free as possible — bringing the expertise, quality, and care you deserve from start to finish. Here's what to expect when you work with us:

Free Consultation:

We come to your home for a free estimate at a time that works for you. Our specialists measure each room precisely, inspect the existing subfloor, and check moisture levels when needed.

Personalized Material Selection:

Compare luxury vinyl samples right in your own lighting and get honest recommendations based on your room's function, traffic patterns, budget, and your style preferences and design goals. You'll see exactly how each option fits your home before you decide.

Pre-Installation Preparation:

Our crew handles the heavy lifting — moving furniture, clearing the area, and prepping the subfloor so it's level, clean, and ready for installation.

Professional Installation:

Our trained installers lay your new floors following manufacturer guidelines, with careful workmanship at every stage.

Final Inspection & Warranty:

Once your floors are in, we do a careful final inspection and clean up the entire space. We walk you through the finished result, back the work with a warranty, and leave you with simple tips for keeping your new floors looking their best for years to come.